Service · Stage 3
Performance Marketing
Campaigns built around the cost of a qualified opportunity, not the cost of a click.
The problem it solves
Cheap leads are the most expensive thing you can buy.
A campaign optimised for volume will happily deliver hundreds of enquiries your sales team cannot use. The dashboard looks excellent. The pipeline does not move. The real number is what it costs to reach someone genuinely able and willing to buy.
You will recognise this if
Lead volume is high, site visits or consultations are not
Sales says the leads are junk, marketing says sales is slow
Cost per lead is the only number anyone reports
Campaigns are paused and restarted with no learning carried forward
You are bidding against yourself across platforms
What Purple Ocean does
The work, in four parts.
Funnel design
Before any budget goes live, we map the path from first impression to qualified conversation — including what happens after the form is submitted. Most campaigns fail after the click, not before it.
Creative and offer testing
Structured tests on the things that actually move performance: the offer, the audience and the hook. Not endless button-colour experiments.
Media buying
Meta, Google and LinkedIn where each genuinely fits the business. Budget follows evidence, not platform loyalty.
Measurement
Conversion tracking, event setup and honest attribution. Where a number cannot be attributed cleanly, we say so rather than claiming it.
An engagement may include
Scope is agreed per engagement. This is the full menu, not a fixed package.
- Campaign strategy and channel selection
- Funnel and landing page planning
- Ad creative direction and production
- Audience research and targeting
- Campaign build, launch and daily management
- Conversion tracking and events setup
- A/B testing programme
- Retargeting and nurture sequences
- Transparent monthly reporting
Expected business impact
Described as direction of travel, not as a guaranteed number.
Predictable enquiry flow instead of feast and famine
Budget concentrated on what demonstrably works
Clear evidence of which messages and offers land
A cost-per-qualified-opportunity figure you can plan against
What we need from you
This part is not filler. Engagements underperform far more often from missing access and slow decisions than from weak strategy.
- A defined media budget and a realistic runway to learn
- Fast follow-up on leads — speed changes results more than targeting does
- Access to ad accounts, pixels and analytics
- Feedback from sales on lead quality, not just quantity
What we measure
Agreed with you before work starts, so reporting is never a negotiation after the fact.
Cost per qualified lead
Qualified is defined jointly with you before launch.
Lead-to-conversation rate
The honest test of targeting quality.
Return on ad spend
Where revenue can be tracked back reliably.
Creative win rate
How often new creative beats the current control.
Part of a system
What this changes everywhere else.
Services sold in isolation underperform because the constraint is usually somewhere adjacent. Here is what performance marketing makes possible.
Where this matters most
Talk to us about performance marketing.
A focused conversation, not a generic sales pitch. We will understand the business, identify the growth gaps and assess whether this is a strong fit.